• +20-800-33-000
  • Regione Venetta, 21/100, Milano, Italy
  • Monday-Sunday 9:00 - 23:00

Building Trust and the Hockey Brand Story

For too long, the smoking and vaping industry has been defined by a lack of transparency and a focus on fleeting trends. At Hockey, we believe in a different path. Our purpose is to build a brand that is as trustworthy as it is exceptional, one that honors the past while innovating for the future. We are not just a brand; we are a community built on quality, heritage, and integrity.

Manufacturing Standards

At Hockey, our manufacturing process is a point of pride, not a hidden secret. We control every step of the journey to ensure absolute quality.

  • Sourcing
    Sourcing
    We partner only with reputable, ethical suppliers for our tobacco and e-liquid ingredients. Our tobacco is sourced from established regions known for their premium leaf, and our e-liquid components are of the highest pharmaceutical grade (USP/EP).
  • Cleanroom Production
    Cleanroom Production
    All of our e-liquids are blended and bottled in ISO-certified cleanroom facilities. This sterile environment guarantees purity and prevents cross-contamination, ensuring the cleanest possible product
  • Precision Engineering
    Precision Engineering
    Our vape devices are designed and assembled in state-of-the-art facilities with a focus on durability, safety, and performance. We use medical-grade materials and rigorous quality control checks on every component, from the battery to the atomizer.
  • No Compromises
    No Compromises
    We do not use any shortcuts. We prioritize long-term quality over short-term cost savings, which means we invest in better materials, more rigorous testing, and more precise manufacturing techniques.
Brand Mission & Values

Our Mission

Production

To deliver a superior and reliable experience for smokers and vapers by crafting products with unwavering quality, celebrating authentic craftsmanship, and fostering a culture of transparency and respect. We are dedicated to the pursuit of excellence; from the raw materials we select to the final product you hold in your hand.

  • Integrity
    Integrity
    We operate with complete honesty and transparency in every aspect of our business. Our word is our bond.
  • Craftsmanship
    Craftsmanship
    We are dedicated artisans, not mass producers. Every Hockey product is a testament to our meticulous attention to detail and passion for the trade.
  • Quality
    Quality
    We never compromise on quality. Our standards are the highest in the industry, and we are constantly striving to exceed them
  • Heritage
    Heritage
    We honor the rich history of tobacco and the tradition of fine smoking, bringing that same dedication to modern vaping technology
  • Community
    Community
    We believe in building a loyal community of enthusiasts who appreciate the finer things in life. We are here to serve them, listen to them, and grow with them.
  • Innovation
    Innovation
    We embrace creativity and forward-thinking, blending tradition with modern technology to deliver unique and ever-evolving experiences