The name “Hockey” is more than just a word; it’s a tribute to a legacy of resilience and a love for the game. Our founder, a second-generation tobacco artisan, grew up with a deep appreciation for the artistry and ritual of a well-crafted cigarette. His grandfather, an avid hockey fan and a man of simple, honest values, taught him that true quality comes from patience, hard work, and a commitment to doing things the right way.

Years later, as the world shifted towards new technologies, our founder saw an opportunity. He saw the potential for a brand that could bridge the gap between classic tradition and modern innovation. He believed that the same principles that defined his grandfather’s generation—integrity, craftsmanship, and a no-shortcuts approach—could be applied to the new world of vaping.

And so, “Hockey” was born. It is a brand built on the foundation of that heritage. It is a tribute to the timeless values of hard work and honest quality, and a commitment to a future where every product we make is worthy of the name.